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Dear Gap, I have your new logo.

A great post from Mike Montiero:

So as much as I’d like to just show you the greatest logo I’ve ever made for anyone (…and trust me, if Paul Rand himself saw it, he would realize he was merely the Pippen to my Jordan.) I’d like to be properly compensated for it. Because I put a lot of time and effort into it. And it’s how I earn my living.

And that time and effort was used to make sure I delivered something that actually met your needs and objectives. You guys have numbers to meet. (I imagine at least a 10% increase to last year’s $14.5B in revenue, and $967M in net income.) And plans for the future based on meeting those numbers. So do I.

That’s one side of the issue. The other side of the issue is that crowdsourcing design often doesn’t work. You can crowdsource opinions or small tasks, but crowdsourced creativity successes are the exception, not the norm.

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Avatar of M. Jackson Wilkinson

I'm M. Jackson Wilkinson, a technologist, designer, speaker, educator, and writer in San Francisco. I'm the Founder of Kinsights. I'm from Philadelphia, went to Bowdoin College in Maine, root for the Phillies, and love to sing.


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