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New Apple TV is a Screenless iPhone

This may end up being claim chowder and all, but it makes perfect sense.

I love my Apple TV, but it’s getting a bit dated. A small box that spits out 1080p video and runs iPhone OS & app store apps is going to be really compelling, especially at the rumored $99 price tag.

My biggest question is whether or not the iPhone OS can work sufficiently without a touch interface: the Apple stance on remote controls has always been a four-way pad, a play button, and a menu button. Apple TV-specific apps probably wouldn’t pose much of a challenge, but running a more traditional iPad app on your TV would translate a bit more crudely.

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Avatar of M. Jackson Wilkinson

I'm M. Jackson Wilkinson, a technologist, designer, speaker, educator, and writer in San Francisco. I'm the CEO and Founder of WeSprout, which is coming soon. I'm from Philadelphia, went to Bowdoin College in Maine, root for the Phillies, and love to sing.

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