A graphic of the privacy settings available in Facebook.

To be fair, privacy and settings are parts of the product that I’m sure are underfunded. They don’t drive any growth or revenue, so they probably just have a very basic and cluttery framework.

The big question is whether or not they can take the next step without really addressing these types of issues. I think they probably can — while many people gripe, the number of people willing to kill their Facebook accounts over difficult settings is likely pretty small. That’s clearly where Facebook is putting their money and resources right now.