Fast Company is taking notice:

One of the things that excites people most about technology is that it is seen as a gateway to the future. So how does that explain the recent glut of lo-fi adverts, software, and user interfaces that seem to be being spewed out by so-called hi-tech companies?

Perhaps you’re knowingly nodding your head, too, with the recognition that no matter how high-tech a design solution may be, the best ones often start quite at the other side of the spectrum, with pencil and paper or simple boxes and arrows.