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The Times fails, so the rest of us don’t have to

The headline says it all: “Times loses almost 90% of online readership”

Hopefully they realize their error and make adjustments. But let’s not pull a Gruber here and call this “dumb.” It’s just an experiment, and online, these things are super valuable not only to the Times, but for the whole industry.

Let’s hope they experiment with a few other models and find one that ends up being successful. It might take a few more tries, but as long as they don’t get too invested in any one experiment, it doesn’t have to take too long to find a manageable model.

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Avatar of M. Jackson Wilkinson

I'm M. Jackson Wilkinson, a technologist, designer, speaker, educator, and writer in San Francisco. I'm the Founder of Kinsights. I'm from Philadelphia, went to Bowdoin College in Maine, root for the Phillies, and love to sing.

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