Derek Sivers:

In the case of a hotel room: I had already reserved the room, planned my trip, and checked in before realizing they were going to force me to use their unique non-standard interface.

For you website designers: your design choices are like this light switch. Your users have already come to your site, now they’re forced to use your interface.

In my view, interaction design has almost nothing to do with art. The art that may occur on the web is graphic design. Unfortunately, many don’t know how to draw that line.

Make smart choices when it comes to the interactions. Make bold choices when it comes to the presentation of those interactions.