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Can Yahoo get People to Care about Grammar on the Web?

Yahoo has its own styleguide out, along with some great resources for writing content for the web.

It includes everything like basic web-friendly content advice (“Write strong headlines”) to the nuances of international grammar differences:

When referring to your own or another company, use the third-person singular pronouns it and its. In the United States, a company is treated as a collective noun and requires a singular verb and a singular pronoun. Referring to a company in the plural (they, them, their, theirs) is chiefly a British convention.

At least now I can cite a slightly less stuffy reference than ALA or Chicago.

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Avatar of M. Jackson Wilkinson

I'm M. Jackson Wilkinson, a technologist, designer, speaker, educator, and writer in San Francisco. I'm the Founder of Kinsights. I'm from Philadelphia, went to Bowdoin College in Maine, root for the Phillies, and love to sing.


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