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Misconceptions about Line Length

It’s an old standard that body copy should have a line length shorter than 75 characters per line. But on the web, the acceptable number is higher. From a post I did today at Viget, I cited research that demonstrated that users can easily handle 95 characters per line or higher:

What is the new standard? Tough to say, but 100cpl seems to be within the range of feasibility. There may be a good opportunity for some new and more thorough research in this area that could offer some valuable new insight.

I suspect this is due to print being a largely-vertical medium, and the web (especially since widescreen became prevalent) is more and more horizontal.

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Avatar of M. Jackson Wilkinson

I'm M. Jackson Wilkinson, a technologist, designer, speaker, educator, and writer in San Francisco. I'm the CEO and Founder of WeSprout, which is coming soon. I'm from Philadelphia, went to Bowdoin College in Maine, root for the Phillies, and love to sing.

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