City University, London researched the outcome of the decision to drop the print edition of the Finnish financial daily Taloussanomat:

Indeed six and a half months after going online-only Unique Users were 22 percent lower and Page Impressions 11 percent down. Overall Thurman and Myllylahti estimate that readers now spend about 75 percent less time reading the title than they did when it was available both in print and on the web.

Although Taloussanomat costs fell 52 percent when its presses were silenced, revenue also dropped—by at least 75 percent—due to the loss of print advertising and subscription income…

Based on their case-study the City University London researchers conclude that a newspaper would have to have an operating loss of 31 percent or greater to make ditching its print edition worthwhile.

Other impacts included decreased brand recognition, a decrease in original reporting, and more sensational/celebrity stories. Dangerous move, it seems.