In line with my recent post of the same nature about Twitter: A quick little list of instances of Google implementing “competitors’” product features shortly before or after the competitor’s announcement.

So what’s going on here? Greg’s reaction to this was that it was atypical of a market leader to be so reactive to “the competition” (if that’s what you call companies that have a minuscule share of the market). He’s right. Can you imagine Walmart making wholesale changes to its stores because mom and pop’s store on the corner implemented some neat features for its customers?

Compete on features with Google, Facebook, Twitter and other market leaders at your own peril. If it’s just features, your risks grow exponentially.