This book is definitely pop-psych, but the review breaks it down to a pretty decent list of the effects of cognitive bias as it relates to persuasion. Some can be used for good, others seem more likely to be used for evil. Some are just amusing:

Tired people tend to be more receptive to arguments. No wonder those magic bullet infomercials run so late at night. Both groups were presented to product demo, and then asked to evaluate the possibility of buying it. Group A was tired and a bit sleep-deprived, group B was in good physical condition. Group A was much more prone to buy.

Definitely worth a skim and a bookmark.