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BUG+IDEO

IDEO is working with BUG Labs on a fairly quick exploration of a redesign for their popular hardware prototyping tool. It’s always cool to get to see the work IDEO does.

The most interesting thing about this is that they’re blogging about their deliverables publicly as the process is underway. I’ve been hoping to land a project that would benefit from this kind of public exposure, getting feedback from real users throughout the course of the process.

I think that feedback could very successfully augment or replace many aspects of a big user research process, with a potential to do so with a much smaller budget and time commitment.

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Avatar of M. Jackson Wilkinson

I'm M. Jackson Wilkinson, a technologist, designer, speaker, educator, and writer in San Francisco. I'm the CEO and Founder of WeSprout, which is coming soon. I'm from Philadelphia, went to Bowdoin College in Maine, root for the Phillies, and love to sing.

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