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Google’s Tips to Optimize Web Performance

Even if you don’t actually use many of these yourself, you should understand how each of these suggestions work.

It includes mostly developer-centric suggestions, like CSS optimizations and caching methodologies, but also includes some of the more design- and UX-related strategies for making sites appear faster:

When designing your website or web app, keep in mind that users come to your site with a purpose. The faster (and easier) they can accomplish what they came to do, the better. If users encounter a lot of difficulty in getting to your content, they will leave your site for one that lets them accomplish their goals faster.

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Avatar of M. Jackson Wilkinson

I'm M. Jackson Wilkinson, a technologist, designer, speaker, educator, and writer in San Francisco. I'm the CEO and Founder of WeSprout, which is coming soon. I'm from Philadelphia, went to Bowdoin College in Maine, root for the Phillies, and love to sing.

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