Matt Haughey doesn’t buy into the whole notion of “social media marketing”, and illustrates his skepticism in the context of buying a Rainbow swingset:

So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need “social media marketing” after all.

Many of the companies I most respect seem to consider social media secondary at best, while some of my least favorite companies (think Comcast) are all about Twitter, Facebook, and the rest of the fads. Would your favorite company use MagPie or PayPerPost, or reach out to bloggers?