Seeing the Forest for the Trees
The web industry is beginning to move into its adolescence. Fifteen years after its birth, and eight years after a dramatic industry reset, we’re beginning to move past the simple questions around how to execute ideas, and raising more questions about how best to execute them.
The public is now becoming reliant on the web as a major tool in everyday life, and even the most luddite audiences are beginning to use the products that only the earliest of adopters were using not long ago. The web is no longer a forum for geeks and deviants, but an unfathomably large, diverse, and mainstream medium, capable of handling nearly any form of information or communication on any topic.
This growth and expansion has made the web a far more exciting concept, and the industry surrounding it has followed suit. Problems to tackle are greater in number, more varied in subject, and broader in their scope.
Yet the broader the web becomes, the more specialized its practitioners have grown.



















