Consider the Product
You’ve spent a lot on the new product you released a couple months ago.
You tried to do everything right: lots of user input and feedback, really solid interaction design, a strong IA, appealing visual design perfectly suited to the task at hand, and great developers managed to construct a fast and reliable platform for it all. Even the things you have less control over have been going well: all the pundits have been blogging about your launch as the next site “to watch,” and for the first time in your life, you don’t feel like they deserve a facepunch.
But still, there’s something missing.
Interest is plateauing, users aren’t using it like you’d hoped, and the potential investors and suitors are noticing. Some base hasn’t been covered, even as you tried to cover all the bases.
See, the problem is the product itself. Whether it’s about features, expectations, business models, or something else entirely, your best-laid plan managed to hit the wrong mark.



















