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Consider the Product

You’ve spent a lot on the new product you released a couple months ago.

You tried to do everything right: lots of user input and feedback, really solid interaction design, a strong IA, appealing visual design perfectly suited to the task at hand, and great developers managed to construct a fast and reliable platform for it all. Even the things you have less control over have been going well: all the pundits have been blogging about your launch as the next site “to watch,” and for the first time in your life, you don’t feel like they deserve a facepunch.

But still, there’s something missing.

Interest is plateauing, users aren’t using it like you’d hoped, and the potential investors and suitors are noticing. Some base hasn’t been covered, even as you tried to cover all the bases.

See, the problem is the product itself. Whether it’s about features, expectations, business models, or something else entirely, your best-laid plan managed to hit the wrong mark.

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Avatar of M. Jackson Wilkinson

I'm M. Jackson Wilkinson, a technologist, designer, speaker, educator, and writer in San Francisco. I recently moved from Washington, DC to work as a Senior Product Designer at LinkedIn, and am happy to take your feedback. I'm from Philadelphia, went to Bowdoin College in Maine, root for the Phillies, and love to sing.

I'll be Speaking

I'm lucky that Viget allows me to travel and speak as I get the opportunity. In the next few months, you can find me speaking at the following talks or panels:

Hey LaunchBox: User Experience Really Matters
LaunchBox Digital, Washington, DC
June 4, 2009
How MacGyver Would Do Design Research
Refresh B'more, Baltimore, Maryland
June 10, 2009
Getting Up to Speed with HTML5 and CSS3
Refresh DC, Washington, DC
July 16, 2009

I'd love to speak at your event. See other past speaking engagements and contact me.

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